The Adobe Summit 2017 marks the new innovations as highlighted in the conference with twelve thousand attendees unveiling Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. Adobe announced the new partnerships, intelligence features and web developing tools for Adobe Sensei. Adobe and Microsoft announced a combination of solutions from the two big companies which aim to transform customer experiences. The conference showcased Adobe’s latest innovations with famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career.
The proliferation of digital technologies have disrupted every industry in the world, and what differentiates one company from another is providing a great customer experience. When it comes to different web products and services, various industries or companies look for a provider that can provide them a great customer experience, and by doing so there is building of a long-term relationship and partnership, which can be achieved through amazing web designs and in-depth intelligence. Adobe has made a great response to this challenge by making the Adobe Experience Cloud, a superior avenue of various cloud services that aim to enable businesses to provide excellent customer experiences. Adobe also launched a new suite of apps named as Adobe Spark, allowing both mobile and web users to create and share visual contents on social media, as well as create web stories, graphics and animated videos with the use of a computer or an iOS mobile device. Adobe Spark rebrands and upgrades its trio app that Adobe have already operated and are now termed as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). Adobe Spark has a cool and beautiful collection of saving the date images for weddings, christening, birthdays and other special occasions available to use. The new Adobe Spark enables students, bloggers, marketers, and small business owners to create and share visual stories without attending formal training or a short course on web design and development. It is much simpler and easier with social media integration on the go.
Adobe also introduced their new developments for their Cloud Platform that include partner integrations, new tools and new Sensei capabilities for businesses. The core of intelligence on the Cloud Platform is Adobe Sensei, offering AI framework, unified machine learning and intelligent services to its customers. With Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis, Adobe Sensei is really an excellent investment for different industries or businesses for superior quality security and mitigation services. For a consistently great customer experience, Adobe, and Microsoft are now working together to develop the first open industry standards, defining a language for marketing, services data and sales. For other related topics on Adobe products and services, feel free to visit our website.