Why You Need to Register Your Trademark
Trademark registration will secure your business identity and give you commercial advantage and market position. And this is the most affordable and fastest way to do so. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. With a registered trademark, you have a lot of exclusive rights that can only apply to you, the owner. With a registered trademark, you will get all these benefits below.
The main advantage of having a registered trademark is exclusivity. IF you have a brand or logo, then you have exclusive rights to these if your trademark is registered. Your trademark registration will tell everyone that you are the official owner of the brand so others cannot use a matching or similar mark of the same goods and services. There is protection for the business owner if there is a breach of your rights and this is one benefit of having a registered trademark.
If anyone violates your trademark rights, then you have the right to sue that person or company. So with trademark registration you tell everyone that you have trademark rights. Using your trademark without consent can subject the third party to legal action.
Now that your brand is secured by trademark registration, you can then build the reputation of your business in the marketplace with a reliable legal foundation. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. With the increase in the life of your business through trademark registration, there will also be an increase in the trust of your customers.
With trademark registration, you can have nationwide and international priority. This priority provides trademark protection more extensively and you can get exclusive international ownership of the trademark. Filing for trademark application will protect the priority date for the future security of your trademark. When you first use your trademark in trade that provides you with nationwide and international priority, that is the priority date, but the exception here is for companies that have filed a trademark before you.
You will have the right to use the “R” symbol once you have registered your trademark. This proves that you have registered your trademark and that is it being protected. Inappropriate use of the R symbol can subject anyone to legal action since only properly registered trademarks can use that symbol.
If you register your trademark, you have a level of control over your domain names and you can effectively regulate similar URL registrations. Your chances of abstaining from using a similar www domain name also improves. If you already have a domain name, and a business name, it is still necessary to register your trademark and get all the benefits.