Websites have become more than just storefronts for small businesses in the digital age. In some ways, they have become the entire business enterprise, wrapped up into one appealing (or not appealing) landing page. Whatever website the company is connected with and whatever content they have on the page becomes part of their story. It becomes their shelves and their personnel.
A website was important in 2015 when Joseph Kashurba and the Kashurba Web Design group helped spearhead a new campaign to push website development for small Pennsylvania businesses. Now, it’s more invaluable than it has ever been before, and few businesses can efficiently provide for their customers without it.
A Source of Information
Kashurba has elevated this need. Some Kashurba reviews focus on the need to have a website that is thorough and informative, and not just “present.” See, a website can be a powerful source of information in regards to content. Successful websites now are more than just a shop and a home page. Visitors want to buy items, and there should be an easy tab to do that if it is applicable to the small business. But, often times, they want more than a cart full of goods. Sometimes, they want help.
It’s an essential piece t the marketing puzzle. It is this very information that will bring people to the page in the first place. It builds a connection with trust.
Informing in Tough Industries
Content marketing is a very useful tool in what some may call “inaccessible industries.” It is obvious that a company that sells toys sells, well, toys. These providers don’t need to necessarily add a lot of information to their marketing repertoire unless they want product reviews.
Other industries have to rely on the power of information. This includes law, medical, and other industries that are difficult to grasp for many people. There are many variables and things that people want to know about these areas.
Kashurba understands this. They understand when information needs to take the front lines and how this should be accomplished. Their team knows the difference between a great website and great content, and how these two areas mold together.